There was a book called “The Secret” that proposed a law of attraction. In essence, it was something like: if you can visualize your dream vividly, it will eventually come true. As an engineer, I can find a lot of loop-holes in that statement. What I want to discuss today is the REAL law of …
I’m always looking for lightning-fast ways to type people into their correct personality temperament category. The reason is that once you have their personality temperament, you can simply look up their values in a table. Their \”values\” are the important part, because a prospect will only buy if what you are selling aligns with their …
Where does personality come from? And why is this an important question when it comes to sales and persuasion? Most people, if asked, will tell you that personality is learned behavior. And that seems to make sense, doesn’t it? When it comes down to it, humans are a learning species. We learn to walk, we …
