The Human Army Needs Warriors
Humanity is remarkably like an army. For an army to be effective and successful, it needs four types of people: Warriors, Logistics, Strategists, and Care-Takers (we call them Morale Officers). These are the four personality types of people.
Recognizing which personality type an individual is, gives you an awesome advantage in selling, because you can predict how they will behave. It allows you to predict the future, and guide them to buying your products and services.
People with the Warrior personality type are unique. They are offense-minded and street-smart. They are highly tactical and resourceful, plus they are quick to exploit an opportunity. Chaos does not frighten them, but they get impatient with boredom.
What Defines A Person As Having The Warrior Personality Temperament?
There is a specific definition of what makes someone a Warrior, and what doesn’t. Using the Myers-Briggs Temperament Indicator (MBTI), we define the Warrior personality type, as someone that has the letters “S” and “P” in their score. About 38% of the population has this unique letter-combination, giving them all the Warrior personality type.
The “S” stands for “sensation”, and that tells us how they gather information. They seek physical information that comes in through their five senses (touch, taste, smell, sight, sound).
The “P” stands for “perceiving,” which tells us how they act on their decisions. People with the perceiving trait will hold back acting until the last second, as that allows them to adjust and modify their actions. This is a great trait to have if you are a foot soldier, as it allows you the opportunity to parry if your opponent is thrusting at you. When you are a Warrior and in a fight, you don’t get a second chance if your first choice was wrong.
Common Traits of People With The Warrior Personality Type
You won’t find this secret anywhere else: Warriors are often confused with other personality types, because they have two different modes: battle mode, and relaxation mode (between battles). Sometimes it is hard to tell which mode they are in. Here are some hints:
Traits of Warriors In Battle Mode:
- Opportunistic, impulsive, spontaneous
- Risk Taker
- Quick Tempered
Traits of Warriors In Relaxation Mode:
- Parties Hard
This “relaxed mode” makes sense when you think about it from the perspective of a foot-soldier on a battlefield. The soldier never knows if they will survive the next battle, so when they have down time, they might as well live it up!
How Do You Persuade And Sell To These Warrior People?
Common thought, as practiced by mediocre salesmen, is that you sell the fun and the excitement of your product or service. As one writer put it: “Discussions should be short and fast moving. Be ready to pin them down in a friendly way.”
But this misses the point of who these people are, or whether they are in battle mode, or party mode. You need specific strategies to sell to these people, that take into account their personality type and how they will behave in various situations. In the Personality Marketing Manual, you’ll receive specific actions that will drive these Warriors to your business and cause them to want to buy from you.
What are you waiting for? In the Personality Marketing Manual you’ll discover:
- How to differentiate a warrior from the other personality types. You’ll be able to recognize a Warrior personality within 20 seconds of seeing them.
- Recognize them by the words they use in a correspondence and the messages they write.
- You’ll be able to tell what mode they are in: battlefield or relaxation.
- You’ll know what their deepest fears are. These are the quick triggers that cause them to take immediate action.
- You’ll discover what their aspirations are for the future – what they want in a mate or a friend.
- Who they vote for in politics, and why.
- What it takes for them to change their mind and buy what you’re selling.
- How to bring out the best and empower the Warrior types.
- Understand why people act the way they do around the Warrior types.
- Communicate confidently to short-circuit conflict, and gain consensus.
- Reduce stressful personality clashes with Warriors, and gain their confidence.
- Bridge communication gaps, and understand their point of view.
- Identify the inherent strength in the Warriors, so that you can plug them into your organization.
Warriors are money in your bank account. If you want more sales to people with this personality type, grab a copy of the Personality Marketing Manual. today.
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Myers-Briggs Type Indicator is a trademark or registered trademark of the Myers-Briggs Type Indicator Trust in the United States and other countries.