Personality Marketing Manual

“Know the enemy and know yourself, and you can fight 100 battles with no danger of defeat.” – Sun Tzu (The Art of War)


From: Tim Van Milligan – Persuasion Expert, Entrepreneur, Rocket Scientist, Business Coach

Dear Soon-to-Be Expert Persuader (that’s you…),

Which of these exciting experiences would you like to achieve?

  • Change people’s behavior and way of thinking, so you can have it “your way.”
  • Supercharge your sales and income.
  • Have an abundance of money to buy anything you want.
  • Attract the opposite sex like a 10-ton magnet.
  • Win lots of true and loyal friends.
  • Make anyone admire, trust and like (even love) you.
  • Feel confident and comfortable with total strangers.
  • Put anyone “under your spell,” even if you have zero knowledge in hypnosis.
  • Conquer difficult people and protect yourself from manipulators.
  • “Wow” any job interviewer and secure your dream job.
  • Persuade your boss to give you a promotion and raise, all while he thinks it’s his idea.
  • Motivate employees to do a fantastic job and become more productive.
  • Increase your empathy with other people, and therefore open the door to help them out with difficult situations.

If you want to accomplish even just one of the above, then this will prove to be the most crucial letter you’ve ever read. Here’s why…

After years of intensive research, personal experiments and costly trial-and-errors, I’ve acquired the most astonishing persuasion techniques and conversational hypnosis secrets to help you achieve any of the items listed above… and much more!

And I’m ready to share them with you, starting now…

Cutting Edge Brain-Type Research Reveals the Secrets To Reading the Hidden Toughts and Motivations of Your Prospects!

In the Personality Marketing Manual, you’ll discover the secret hot-buttons of your prospects. When you push them, you’ll establish nearly instant rapport. Imagine having instant trust, without having to go through hours and hours of small-talk. At that point, it is only a matter of holding out your hand and taking their money.

The Personality Marketing Manual is a complete system that takes you from an overall “strategic plan” down to the tactical step-by-step procedures that allow you to get into the mind of your prospect within seconds of meeting them.

You’ll be taken by the hand and walked step-by-step through the little details of personality marketing, so that you don’t miss anything. Your success is virtually guaranteed, because nothing is glossed-over like you’ve seen in other systems that only give you the “big picture.” You’ll have all the “details” that lead to correct implementation.

Discover How To Use This Power To See Deeper Than An MRI Inside The Brain Patterns of Everyone Around You, Including Customers On The Other Side Of A Computer Screen!

Learn How To Read The Thoughts Of Your Clients

This cutting-edge program, reveals how to read the brain patterns of others in a way that helps you understand them powerfully.

Not only is this the best method for face-to-face sales, it also works with phenomenal success on the internet too. Imagine being able crawl inside someone’s head and see exactly what’s going on in his/her thought processes.

Because you’ll know your customers thoughts, you can pre-plan for all your prospect interactions, so that you market to one specific type of personality. It allows you to be laser-beam specific, and concentrate your message’s firepower with a precision that makes it deadly efficient. That means quicker sales, targeted at the kind of customers that you like dealing with – easy ones that don’t give you a lot of hassles on the back-end. Think of the hassles you’ll avoid, and the time you’ll save. That alone makes the Personality Marketing Manual worth it’s weight in gold.

This is advanced training on understanding your customers, but without the expense or time-consuming hassle of performing marketing surveys.

This NEVER-Before-Offered System Includes 16 Disks: It Details Exactly How To Read Others Like A Book!

DVD #1 – This video gives you an overview of Personality Marketing, and shows you how it fits into the grand scheme of things. It answers the question: “what specific problem does it solve for your business?” I’ll tell you this up front: it is “conversion.” In other words, converting prospects into paying customers.

But it is more than that. The techniques that you’ll learn are so laser-beam specific, that it will help guide your marketing efforts. Instead of using a shot-gun approach to marketing, you’ll now have a tool to make you into an expert sniper. You’ll target a specific type of customer, the ones that are eager for your message. Because of this, the other problem that Personality Marketing solves is to attract a specific type of customers. Imagine being able to connect deeply with family, colleagues,
and clients!

After going over this information, the next part of the video is to give you an overview of the four classes of personalities. There are only four of them that matter, because in the grand scheme of things, everyone on the planet will fit into one of the four personality categories. It doesn’t matter what the person’s race or ethnicity is, they will all fit into one of these four categories. Once you discover what the four classes are, and you’ll start to see your current customers in one of those categories.

How Do People Relate And Interact With Each Other?

What psychologists have failed to discover or failed to tell us, is how do the four personalities relate to each other. They always treat each of the four personality types as being separate, like they came from different alien worlds. That’s kind of strange, isn’t it? After all, we’re all human beings, aren’t we? So what is the common theme that connects the four individual personality types to each other? Why do people pick the friends they do, or despise people that aren’t like them?

This is priceless information, and when you learn it, you’ll finally have a handle on the big picture. That big picture will give you the “why”. It answers the question: “why does this particular prospect behave in this manner?” When you know the answer to the “why” question, everything else about marketing and sales falls nicely into place.

You’ll finally be able to:

  • “Write and create advertisements in the way your prospects talk.”
  • Establish an empathy‐based bond through a common interest.
  • Produce an “intimate voice” conversation with the prospect, like you would have when drinking coffee with them.
  • Use the same jargon that your prospect uses, because you’ll be able to understand where they’re coming from.

Let me give you an example of how useful this information is…

When you understand what drives a person to behave the way the do, you can adapt to their preferences. In other words, you CONTROL the situation, and can create one that will make them feel comfortable and trusting. He will feel almost compelled to buy, because all the right elements of the transaction are set in place. The rapport and trust are built in to the situation ahead of time, because you already know how he will react and you’ve put them into place for him. It almost seems unfair…

DVD #2: For the first time in history, it’s possible to step inside someone else’s brain, watch how they think and know exactly how it feels to “walk in their moccasins.”

This video gives you a simple overview of the Personality Marketing System, which  has withstood the scientific riggers of academia. Here you’ll discover the unique traits that make up the four different personality types of all the people on the planet. It is the very system that psychologists first discovered, but didn’t fully appreciate the power it would have to literally read a person like a book.

You’ll access the four types of brain-design and literally see and feel what it’s like to live inside others’ heads, think their thoughts, and understand exactly why they act the way they do.  You’ll literally predict the behavior that’s coming and anticipate their needs before one word is spoken.

Increase the Empathy You Have for People and Get Closer To Them

One of the big “Aha!” moments you’ll come away with, is an appreciation for where other people are coming from. It is this empathy that allows you to get closer to them, and influence them in a positive way.

It is really easy to admire people you don’t know well. We all idolize TV stars and the movers-and-shakers in society. But with the Personality Marketing Manual, you’ll gain deep insights into their psyche in a way that will surprise you. You’ll not only get learn their secrets that allow them to succeed, but you’ll uncover their demons that they deal with. When it finally dawns on you about what fears haunt them, you’ll have a greater appreciation for their success and more empathy toward their failures.

The Simplified System the Makes Myers-Briggs Easy To Understand and Use

In the 2nd DVD, you’ll finally get a handle on a powerful personality classification system. Called the “Myers-Briggs system,” it classifies 16 different personality types. Now this seems like a mountain of information to absorb. But in this video, you’ll see how this can be simplified to just four major types. And everyone on the planet will fall into one of these four types. It is these four types that we as marketers and salesmen are most concerned about. Therefore, Disk #2 video will give you a broad overview of the four types of personalities, and set up the stage for the 12 audio files.

The Nitty-Gritty Details!

Disks #3 – #14: These twelve disks are audio CD’s, which you can listen to in your car.

As just mentioned, there are four distinct personality types. But each needs to be covered in sufficient depth so that you really understand them. Each personality type gets its own three-CD set dedicated to specific traits, quirks, and characteristics, so you know their hot-buttons, and what makes them tick.

For each of the four personality types, you’ll see:

  • How to identify which type of customer you are dealing with?
  • What makes that customer unique from the other types of customers?
  • What do they value in their life?
  • What do they need to make them feel special?
  • What do they fear?
  • What makes them angry?
  • How you can irritate them by accident, or on purpose?
  • How other people think about them?
  • What they think of the other personality types?
  • How do they treat others of a different personality type?
  • How do the treat those people that they love?
  • Specific cues you can use to confirm you have identified the prospect correctly when you meet one on the street?
  • How do they view the world around them?

Once you know these things, the important part is how do you sell this type of person? So at the end of each audio file, you’ll discover:

  • What strategies and tactics trigger this type of person to act?
  • What words and phrases to use when talking to them?
  • What type of pampering works best on them?
  • How to set up a sales situation so that they naturally trust you and want to buy your solution to their problem?

Typing Your Customers and Prospects!

Disk #15: This is a DVD that you’ll watch on your TV or computer.

The reason it is a DVD instead of an audio file is that you’ll see exactly how to “type” your prospect. That means that when someone walks into your business, you’ll be able to classify them into one of the four different personality categories.

This is priceless information all by itself, because no one has ever shown you how to classify people by simply looking at them. But I will!

Usually, psychologists ask the person to take a long multiple-choice test on a computer to get their MBTI type. Obviously, as a salesman, you can’t ask your prospect to sit down and take a personality test for you. So you’ll have to “type” them on the spot so that you can adjust your presentation to adapt to their personality.

No one told you how easy it is to do!

In this video, you’ll see the four different cues to look for when you meet a person so that you can put them into the right personality type. It is a very simple system that anyone can master. There are just four things to look for!!! That’s it.

At that point, you’ll have them typed and you’ll know more about them than they know about themselves.

I know this is hard to believe. So I’ll prove to you that you can classify people within seconds of seeing them by watching some random videos of people talking. After you see the technique in action, you’ll become a “people watcher” and you’ll find yourself unconsciously classifying people as you do your daily routine.

Is it Mind Reading?

Towards the end of Disk #15, we’ll prove the system works with a fun little test. What we’ll do is to PREDICT the types of responses they’ll make to the questions they are posed. It is almost like you’ll be able to read their mind.

But it isn’t mind-reading. It is actually what I call: “values-reading.” You’re basically going to learn how to use their personality type to predict their values; which happen to be the very things that they think and talk about (which is why to other people, “values reading” seems like “mind reading”). It is all scientific, based on the Myers-Briggs personality system; there are no mumbo-jumbo con-artist techniques in this system.

WARNING: Typing people is difficult to do for the person that feels compelled to be politically correct. This marketing and sales system may not be right for you. There are certain stereotype traits that you will lean on to pigeon-hole people into the right personality type. But it isn’t to exclude people or to discriminate against them. In the selling situation, you want to do the exact opposite: you want to get to know them so that you can sell to them. This system, because it is based on the Myers-Briggs personality assessment, actually helps you to be more tolerant of other people, because you’ll have a new understanding of where they are coming from.

Implementing The Personality Marketing System

Disk #16: This is the final DVD in the collection. That means it is a video that you’ll watch on your TV or your computer.

When you get to this final video file, you’ll have a pretty good grasp on the four personality types. You’ll know what drives each of the personality types, and how to spot them when you meet them. But what if you are not in a face-to-face sales situation? How do you use Personality Marketing on an internet web site, or in a print-campaign?

In this final DVD, you’ll see exactly how to set up your web site or your magazine advertisement to draw the people with the right personality type to your store. That way, you’re still using sniper-like tactics to target the people that are most receptive to your sales pitch.

You’ll see how each personality type is drawn to web sites with specific features. You’ll see how those web sites look, and what you can do to mimic them to optimize your conversion rate.

Finally, you’ll see how you can set up a web site to attract as many of the different personality types as you can (if you sell a generic product that appeals to ALL people). This isn’t the best approach, but if you have to do it, then this video will give you some excellent pointers that you can use.

Personality Marketing Cheat-Sheet

Also included in the Personality Marketing Manual is the “Cheat Sheet.” This is a straightforward, two-page document that you should have next to you whenever you are crafting a sales and marketing message. It gives you the highlights of each of the four distinct personality types, and what their hot-buttons are.

It is a gentle reminder for you to stay on message, because often times there is a tendency in writing sales messages to include things that are unimportant. This document keeps you focused on the important attributes of your product/service that is important to each of the four personality types.

Additional Bonus Items When You Order the Personality Marketing Manual

Bonus #1: 1-Year Membership to exclusive members-only section of the web site.

New information and tips are constantly coming forward as we learn more and more about the different personality types. The exclusive members-only section of the web site is where we’ll put this information for you. It also allows you to interact with other people that have an interest in Personality Marketing.


Bonus #2: Emotional Copywriting Revealed – The Insider’s Edition

Once you know what motivates each personality type, you need a way to trigger the prospect to take action. That is where this report comes in.

There are only 10 useful emotions you can evoke in your copywriting or sales pitches that are useful in making sales. These are called the emotional triggers.

In this 29-page confidential report, you’ll first get a general overview and see how those emotional triggers are either used to motivate people to get something better (the greed path), or to get away from something worse (the fear path).

From there, you’ll read about each of the 10 emotional triggers, and how they are used most effectively in a sales pitch.

Finally, each trigger is ranked by how much relative power it has. Some triggers are used often, but have very little oomph behind them. While others are so powerful at getting people to take action, that one has to question their ethical use. These are so motivating that they have to be used with caution.

You can receive the “non-confidential” version of the “Emotional Copywriting Revealed” report when you sign up for our free newsletter. But there are many secrets that I withheld because they are just too valuable to be given away for free. For example, there are the $1 millon secret-laws of using humor in advertising. If you violate these laws, it is virtually guaranteed that your ad will not pull any sales. You might make a funny advertisement, but where it counts (making sales), it will be a dismal failure and could easily put you out of business. There are countless companies that produced super-bowl advertisements that bombed because they wanted to be funny instead of being funny and emotionally compelling. That’s why these are easily worth a $1 million, because they could have saved those companies at least that much money.

In addition, in the confidential “Insider’s Edition” of the report, I give examples of advertising headlines that used each emotional trigger, so that you can get some ideas on how you might make them work for you too.

In addition, in this confidential “Insider’s Edition” of this report, I go into great detail by dissecting some of the greatest advertisements, and how they relate to emotionally compelling strategies. You’ll see the formula for the most effective advertisement that has ever been written, and how you can copy it with out actually making it sound identical to the original.

With this bonus report, your advertisements will be far more effective because you’ll match the right emotional strategy with each of the four personality types.

Bonus #3: Exclusive Website Access To My Latest Research

I’m continuing to explore how personality types affects the way people behave, because I want to make my own sales more effective. When you invest in the Personality Marketing Manual, you’ll be able to learn what I’m learning, as I learn it. Just think of the advantages you’ll have with the latest cutting edge in marketing and sales technology!

And you’ll also be able to interact with other owners of the Personality Marketing Manual, through commenting on blogs and exclusive articles. You’ll find that this is a safe environment where you can pull no punches and be totally politically incorrect. This honest and open discussion forum is only available to people like you that have the Personality Marketing Manual. And you get immediate access as soon as you take possession of the Personality Marketing Manual.

Why Take Action Today?

There is a law in physics called the “Law of Entropy.” Basically, it states that if you do nothing, then things can only get worse. Most people want to hunker down and wait and see if tomorrow will be better than today. They’re waiting for the economy to improve, for gas prices to go down, or the Republicans to get elected. There are a million excuses, and I’m sure you know them all, because you deal with with your own customers.

You know as well as I do, things don’t get better by themselves. It is only when you take action that there is even a remote chance that things will improve. So if you don’t take action today, I can guarantee to you that tomorrow will seem like a repeat of yesterday — except that things are a wee bit worse.  It is like being slowly boiled in water; you don’t notice that the temperature is slowly rising in the pot — until it is too late to get out.

If you are tired of working hard but not seeming to get anywhere, or if you want to improve the efficiency of your time, then the Personality Marketing Manual is for you. Just click on the Add to Cart button below to get the ball rolling. Your family and your business depend on you! Be the best you can be! We’re here to help.

This is an investment in your bank account that will make it grow and grow and grow, because you will have the secret key to the mind’s of your prospect.

Personality Marketing Manual
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