When Customers are Offended: “Cause baby, now we’ve got bad blood”

[adsense float=’left’]When you look around society, does everyone seem to be offended and vocal about it? Every time I hear the Taylor Swift song, “Bad Blood,” I think that this may be the song that defines the time period we live in.

Here are the lyrics of Taylor Swift’s song “Bad Blood”:

Cause baby, now we’ve got bad blood

You know it used to be mad love

So take a look what you’ve done

Cause baby, now we’ve got bad blood, hey!

Now we’ve got problems

And I don’t think we can solve ’em

You made a really deep cut

And baby, now we’ve got bad blood, hey!

Did you have to do this?

I was thinking that you could be trusted

Did you have to ruin what was shiny?

Now it’s all rusted

Did you have to hit me where I’m weak?

Baby, I couldn’t breathe

And rub it in so deep

Salt in the wound like you’re laughing right at me

Oh, it’s so sad to

Think about the good times

You and I

Cause baby, now we’ve got bad blood

You know it used to be mad love

So take a look what you’ve done

Cause baby, now we’ve got bad blood, hey!

Now we’ve got problems

And I don’t think we can solve ’em

You made a really deep cut

And baby, now we’ve got bad blood, hey!

Did you think we’d we be fine?

Still got scars in my back from your knives

So don’t think it’s in the past

These kind of wounds they last and they last

Now, did you think it all through?

All these things will catch up to you

And time can heal, but this won’t

So if you come in my way

Just don’t

Oh, it’s so sad to

Think about the good times

You and I

Cause baby, now we’ve got bad blood

You know it used to be mad love

So take a look what you’ve done

Cause baby, now we’ve got bad blood, hey!

Now we’ve got problems

And I don’t think we can solve ’em

You made a really deep cut

And baby, now we’ve got bad blood, hey!

Band-aids don’t fix bullet holes

You say sorry just for show

You live like that, you live with ghosts

Band-aids don’t fix bullet holes

You say sorry just for show

If you live like that, you live with ghosts

If you love like that, blood runs cold!

Cause baby, now we’ve got bad blood

You know it used to be mad love

So take a look what you’ve done

Cause baby, now we’ve got bad blood, hey!

Now we’ve got problems

And I don’t think we can solve ’em

You made a really deep cut

And baby, now we’ve got bad blood, hey!

Cause baby, now we’ve got bad blood

You know it used to be mad love

So take a look what you’ve done

Cause baby, now we’ve got bad blood, hey!

Now we’ve got problems

And I don’t think we can solve ’em

You made a really deep cut

And baby, now we’ve got bad blood, hey!

Taylor Swift is so offended, that she produced a song to vent her anger. Those are some pretty powerful lyrics that describe what is going through the mind of Taylor Swift. And I want to dissect it so that we can learn something from it that we can use in our sales and marketing efforts.

Why is Taylor Swift So Offended?

According to sources referenced here:

“Swift wrote “Bad Blood” about an undisclosed female musical artist. Swift says the artist attempted to sabotage one of her concert tours by hiring people who worked for her. Publications such as Billboard, Rolling Stone, Time, and The Washington Post have speculated that Katy Perry is the subject of the song.”

That is a strong word, “sabotage.” It suggests that Taylor Swift thought that Katy Perry that Katy was jealous of her success that she had to steal the thing that made her successful.

It is as if Katy Perry wasn’t already successful. But she was. So why the animosity?

Looking At This From the Perspective of Personality Temperament

Taylor Swift has the Morale Officer personality temperament, where Katy Perry has the Warrior temperament. Because there are two different personality types involved, there differing values (guiding principles) in play. All conflict is caused by a clash of values.

Morale Officers value relationships very highly. They build their lives around the connections that they have with other people. If someone breaks a connection, they are traumatized by it. The first thing that goes through their mind is “sadness.” As you may have read in my book “Emotional Copywriting Revealed,” sadness is triggered whenever something of value has been lost. So if Taylor Swift lost a connection to one of the people on her concert tour staff, she will feel sad.

But now she is trying to figure out why she lost that connection. It was probably because the person that left the concert tour got hired at a new job. It just so happens that the new job was on Katy Perry’s tour. Somehow, she assigned blame of the loss of staff to Katy Perry. Taylor Swift, according the the lyrics in her song Bad Blood, felt: like she was shot, hit where she was weak, cut really deep, and also humiliated (“Salt in the wound like you’re laughing right at me”).

My guess is that Katy Perry, being a Warrior type, doesn’t feel she did any of these things. Warriors value “opportunity” as one of their guiding principles. If she did hire someone from Taylor Swift’s tour, she probably saw it as an opportunity to hire an experienced employee.

People with the Morale Officer temperament often feel that other people are out to get them. They feel that their mission in life is being thwarted, or “sabotaged” by others. And they are vocal about it. This is a “tell” that there is a high probability that the person has the Morale Officer temperament. Barak Obama (INFP) also exhibits this trait. He can’t figure out why conservatives oppose his policies. He chalks it up to racism, when in actuality it is a conflict of values. Everyone (there  are no exceptions here) feel that their values are superior to those of others.

The Guy In the Middle

I have to wonder of the personality temperament of the person that was in the middle of all this. From a probability perspective, my first guess was that they had the Warrior temperament. Why? Because Warriors are drawn to new experiences. Because of this, they make up a huge part of the entertainment industry. Lots of travel, and meeting many new people draws the Warrior types.

If I was that person, I’d have to say which of the two performers would sound “more fun” to work for? Would I want to work for a Morale Officer, or a Warrior? The answer is that “likes attract likes.” This means that people of similar personality temperaments are drawn to each other. So in this case, the Warriors would like working with each other. It’s almost a no-brainer decision.

The Cognitive Dissonance of the Morale Officer Temperament

This is just my perspective as a person with the Logistical personality temperament. So you can take it to mean that people of dissimilar personality types don’t understand each other. Having said that, from an outsider’s point of view, Taylor Swift seams to me to be living a hypocritical life. It just seems to be messed up to say (see the video here): “you are NOT the opinion of someone that doesn’t know you,” and then to write the Bad Blood song with the lyrics of “If you live like that, you live with ghosts. If you love like that, your blood runs cold.”

I postulate that this sets up a cognitive dissonance in the mind of the Morale Officer, and I do see it a lot. You can’t say one thing to people as a factual guiding principle (such as: “do this, and you’ll be happy”) and live your life another way without causing an internal strife within the psyche of the mind. And this is why I think Morale Officers are more prone to depression and anxiety than other personality types. In the Big 5 personality system, this is one of the traits of a person with high neuroticism.

How does this apply to sales and marketing?

People with the Morale Officer are more prone to being neurotic than other people. And they also feel that others are out to sabotage their goals in life. These are two keys that you can use to persuade them to buy what you’re selling. You don’t even have to ask them about their situation; you can just assume it.

For example, once you type the person that comes into your store as being of the Morale Officer temperament, you can ask a question like: “Who is it that is trying to sabotage you?” You assumed that someone is trying to sabotage them; and their mind will immediately fill in the blank. But what is important, is that this question builds up rapport quickly, because it makes you to be similar to them.

Or, if the person has the Logistical temperament, you can point out that people are so whiny today, and just seem to want attention. Again, this builds rapport because the Logistical’s are angered by attention seekers.

Conclusion

When you understand the values of the different personality temperaments, you have an advantage in selling compared to your competitors. To build quick rapport with prospects, you can point out that your values are the same as theirs. And to get them to take action, you can show how buying your product can promote the values that they live by. I didn’t cover that aspect in this article, but you can read about it in my $7 e-book called “Selling By Personality Type.” You will find it at Amazon.

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