I finally finished my new book. I couldn’t think of a great title, so I settled on “Selling by Personality Type.” The reason is that I have the Logistical personality temperament, so the title resonates with my own step-by-step methodology.
The book is about how to sell to each of the four personality temperaments. Each temperament is treated separately, so the reader can really zero in on what makes them tick, and how to focus on their values. In reality, that is the difference between the four temperaments. Each has their own unique values. Along with those values, come their unique fears and what triggers their anger. Hence the subtitle of the book: “The Values, Fears and Anger Triggers That Cause People to Buy.”