Historical Evidence

Personality typing, which is the foundation of the Personality Marketing Manual, is a well established science. The first to classify people was Hippocrates, in around 400 BC. It was originally called the “four humors.”

Names given to the different personality typesOver the years, other people have also rediscovered the four personality types, and have created their own naming systems to categorize people into one of the four types. Why show you this information? So that you can see that the Personality Marketing Manual system is not based on unproven work. At the bottom of this page, you’ll find references to a number of “typing systems.” The image to the right show the names that have been used to designate each personality type, and the table below shows a cross-reference of the types, along with the theorist that named them.

Names given to the different personality types

Table adapted from Peter Urs Bender

Why So Many Systems To Describe The Same Thing?

Each originator of a new naming-system seeks to make it easier to understand the traits of each personality type. Back in Hippocrates day, the people would understand what it means to be Choleric, Sanquinic, Melancholic, and Phlegmatic. But you say those descriptors today, and people would hand you a nose-tissue and some cold medicine.

So now we have a number of personality systems that use words that would make it easier for people today to understand what characteristics that each type (or temperament) would have

Many of the naming systems we have today are better than what Hippocrates came up with. Most of them use a name that describes a behavior to a person. For example, the DISC system uses letters that describe how people might act. A “D” person is supposed to be a person of Dominance. But unfortunately that behavior can describe anyone if you get them in the right situation. A touchy-feely person can get really irate and in-your-face if you push them. So the word choices are not always the greatest.

David Kiersey, in they Kiersey Temperament Sorter is much better in his descriptive metaphors that he uses to describe the four types of personalities. It was when I was researching  David Kiersey’s work that I got the great: “Aha.” He cataloged the traits of people better than anyone else.

The “Personality Marketing Manual” System

The one problem I have with all the other classification systems is that they treat people as if they are completely separate from each other. In other words, each personality type might as well have originated on its own unique planet. Does that makes sense to you?

You’ve heard the phrase: “Men are from Mars, Women are from Venus.” The same thing might as well be applied to the way the other systems treat the different personality types:

Red’s are from Mars
Blues are from Neptune
Yellows are from Saturn
Greens are from Venus

Does this sound stupid to you?

Therefore, the purpose of each of those other personality systems is to try to explain the behaviors of the inhabitants of the other planets, and how to get along with them.

But it doesn’t answer the core question…

What is The Core Question That When Answered Cracks Open Human Behavior?

The question I had was “Why?”

Why do we need different types of personalities?

That is a profound question that no one else has answered. NOT EVER! Not in over 2400 years since Hippocrates first categorized the four unique personality types.

Wouldn’t we all get along much better if everyone had the exact same personality type?

You might be thinking, “Maybe its for variety?” That is what I’ve heard some people say. They would argue that it would be a dull world if we were all alike. Right?

Then why aren’t their 10, 20, or 30 personality types? Why are their only four? What is special about “four”?

And my final question was:

Why aren’t there an equal number of people in each personality category?

When you make a pie-chart showing the percentage of people in each category, it looks something like this image:

Why are there more of some personality types than others? What is so special about this?

Do You Want To Know The “WHY” And Be The Boss In Your Industry?

The Man Who Know What To Do, Will Always Have A Job.

The Man Who Knows “Why” It Needs To Be Done, Will Be The Boss.

When you compare the percentages to one type of organization, I immediately saw the connection. Is there another organization on the planet with this break-down of population? Yes!

The realization came to me one day when I was jotting down some of the behavior characteristics of the different personality types and noting the percentages of people in each type. I was also comparing them to past Presidents of the United States. We always compare ourselves to Presidents and famous people, don’t we?

It eventually dawned on me as I was thinking, that many of the Presidents had military backgrounds. And then it hit me like a bolt of lightning. When looking at the percentages of people in each personality, and what their core behaviors are, I saw that this is a military fighting machine.

Here is the SECRET: “The human race is bred to be an ARMY.”

 Think Militarily

If you look at the history of the human race, what do you notice? Right! It is a series of wars. It is one war, right after another, all the way back to cave-man days.

So imagine that you lived in a cave 10,000 years ago with a group of other cave-men. You knew that a group from across the valley was coming to attack your enclave. What kind of people would you need in order to fight them off and survive? You need four types of people:

  1. Warriors – These are your foot-soldiers that are good at handling weapons. You want them to have the type of personality that makes them fearless and risk-takers. And your army needs a lot of warriors if you want to outnumber your enemy. Therefore, the percentage of people in this category must be pretty high.
  2. Logistical Support – You need to feed, cloth, house, and supply your warriors. Every army needs a group of people that are dedicated to this task. They are builders that make tools, farmers that produce food, teachers, and also merchants to trade with other produces. Right? How many logistical support people do you need for your army? A lot of them, because you need all kinds of supplies for your army, and to get the materials to the right area of the battlefield. If you look at the modern army, most soldiers never see battle.
  3. Strategic Thinkers – Someone has to come up with a battle plan. They need to be logical thinkers that are always trying to define the way the battle should go. How many strategic thinkers do you need in an army? Not too many. Remember the phrase, “too many cooks spoil the pot.” That means that when everyone is making decisions, the situation breaks down into chaos. You only need a small percentage of your army as strategic thinkers.
  4. Morale / Care Givers – If you were designing an army, you need a small group of people to take care of the medical needs of your army. You have to keep them well and ready to fight the battle, right? And that includes their mental-health too. They need to keep the troops motivated and mentally prepared to engage the enemy. It doesn’t take a large group to accomplish this task, which is why this part of the population is low.

Is this really True? Are We Really An Army?

Right now, you’re wondering if the personality types really describe positions in a army. After all, you’re not in the military right now, you’re a salesman looking for an edge. That is very smart of you. But if you have an open mind and are willing to listen to evidence, I’ll show you how the personality of every individual supports this new theory.

When you get the Personality Marketing Manual, you’ll be shown how people’s behavior really does align with one of these jobs in the army. And once you grasp this, you’ll be able to predict what they’ll be able to do in the future with surprising amount of accuracy.

What Are You HERE For?

With the Personality Marketing Manual system, we now know the answers to all the important “why” questions.

People are born into one of the four specific roles that are needed to form an effective fighting unit. In other words, your DNA is gives you specific behavioral traits that allow you to be good at one specific role in the fighting unit. When you align your career to what you were born to be, there is no limit to what you can accomplish. This is why so many of the other personality systems concentrate so much on career placement.

How Does This Relate To Sales and Marketing?

First of all, the names of the personality types used in the Personality Marketing Manual system allow you to easier identify what each person you meet was designed to do. They were created to be in one of four sections of the human army. It will be a lot easier to identify them when you think “militarily.”

Second, each personality type has specific drivers, as dictated by their DNA that motivates them. These are their hot-buttons. For example, here is a FREE tip that explains what a warrior will do in the future: a warrior will ALWAYS want the biggest and newest weapon. It makes sense, doesn’t it? If they want to survive a battle, the warrior needs an edge over his opponent.

Don’t you think you can push that button when selling to this personality type?

If you can’t answer yes, you’re on the wrong web site. This is a major selling point, and only the “Warrior” personality-type is geared for this.

In the Personality Marketing Manual, you’ll be exposed to ALL of the hot buttons that you can push when you sell to each type of prospect.

What Do You Lose If You Don’t Get The Personality Marketing Manual?

The stakes for your business are very high. This push-button method of getting sales is new right now, but it won’t be long until your competitors hear about it. They could drive you out of business before you have a chance to react. This is especially true in today’s economic climate where every sale is precious. How many sales can you afford to do without?

On the other hand, you’ll be launching your sales into orbit with the information contained in the Personality Marketing Manual. It is the user’s guide to what makes each personality type tick. No one else has this information!

This user’s manual is the one guidebook that gives you everything in one place:

  • Identify the personality type of the customer within 20 seconds of meeting them.
  • Even identify the personality type of the customer when you don’t meet them face-to-face.
  • You’ll discover what makes that customer unique from the other types of customers.
  • What do they value in their life?
  • Find out what they need to make them feel special.
  • Uncover their fears, which are major motivators in their life.
  • What makes them angry?
  • How to avoid irritating them, so you win more sales.
  • How other people view and interact with them.
  • What they think of others.
  • How do the treat those people that they love.
  • Specific cues you can use to confirm you have identified the prospect correctly.
  • How your prospect views the world around him.

As you can see, these are all the hot-buttons that you can push to drive sales of your business.

And there is more! I won’t leave you hanging. I’ll give step-by-step instructions on:

  • What strategies and tactics trigger this type of person to act.
  • What words and phrases to use when talking to them
  • What type of pampering works best on them

You’ll have their playbook in advance, so you know all the end-arounds that they might try to run on you. You’ll quickly get the ball back, and you’ll always be on offense, and never defense.

Get the Personality Marketing Manual today. To order, click the “own it today” button below. This is an investment in your bank account that will make it grow and grow and grow, because you will have the secret key to the mind’s of your prospect.

Personality Marketing Manual
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60-Day Guarantee: If you don’t feel this is absolutely the most useful information that you can use to know your customer better, please return the Personality Marketing Manual to us for a full refund.


Reference Web-Sites

The web sites below describe the other personality classification systems: