Category Archives: Emotional Copywriting

Getting Action Using the Shame Trigger

Shame is an over-used emotional trigger. Once you know what it is, you’re more apt to see it, and the more you’ll feel that people are trying to manipulate you. My goal today is to give you a few examples … Continue reading

Posted in Emotional Copywriting, Persuasion Techniques, Persuasive Techniques, Values of People | 2 Comments